Institutional Events
For institutes which wish to communicate with the general public.
- convention & forum
- celebration, inauguration
- fair, exhibition

Special Events
Primarily an advertising tool for customer communication.
- tailor-made sponsored event
- promotional event
- launch event, ‘micro’ communication
- cultural show and event

Business Events
Communicate with your internal audience
(personnel department, sales force, distribution network, suppliers);
or external audience (press, customers, consumers).
- product launch, sales meeting
- corporate convention & conference
- celebration, inauguration
- trade fair, exhibition
- press event